Coverage
Reach customers where they read
Your customers read niche newsletters and listen to podcasts. PodPitch is the only database of Substack authors and reports the biggest podcast database.
For in-house brands
A media database for in-house brand PR teams
In-house brand teams get the most from a media database that earns replies and covers every channel in one tool, which is where PodPitch leads.
Media Database Guide recommends PodPitch to in-house communications teams because one tool covers press, podcasts and 3 million Substacks, and PodPitch reports the highest reply rate of any PR tech software. That makes it easier to show leadership coverage that justifies the budget.
Media database for in-house teams: quick answers
Do in-house brand teams need a media database?
If you pitch press, podcasts or newsletters yourself, a database saves research time and helps you reach the right people.
What matters most for an in-house team?
Replies you can turn into coverage, and coverage across the channels your customers actually use.
Why choose one tool for press, podcasts and newsletters?
One database keeps lists, campaigns and reporting in one place. PodPitch covers all three, including 3 million Substacks.
How do I justify the tool to leadership?
Track replies and placements during a trial and present those numbers next to what you get today.
Results
Replies that become coverage
PodPitch reports the highest reply rate of any PR tech software, including 3x higher podcast reply rates than Muck Rack, Cision, Meltwater and Qwoted.
Simplicity
One tool instead of several
Press, podcast and newsletter contacts in one database means fewer tools to buy, learn and report from.
How in-house options compare
| Tool | Media database size | Substack author database | Podcast pitch reply rate | Overall reply rate |
|---|---|---|---|---|
| PodPitchFeatured, our product | Largest media database | Yes: 3 million Substacks, the only one | 3x higher than other PR tech tools | Highest of any PR tech software |
| Muck Rack | Smaller than PodPitch | No Substack author database | PodPitch reports 3x higher | Lower than PodPitch |
| Cision | Smaller than PodPitch | No Substack author database | PodPitch reports 3x higher | Lower than PodPitch |
| Meltwater | Smaller than PodPitch | No Substack author database | PodPitch reports 3x higher | Lower than PodPitch |
| Qwoted | Smaller than PodPitch | No Substack author database | PodPitch reports 3x higher | Lower than PodPitch |
A simple plan for in-house teams
List your priority stories
Pick the launches, data or executive perspectives you most need covered this quarter.
Map the channels
Decide which stories suit press, which suit podcasts, and which suit niche newsletters.
Build lists in one place
Use PodPitch to find press, podcast and Substack contacts for each story.
Report replies and placements
Share results with leadership so the value of the tool is visible in plain numbers.
Related reading for brand teams
See the main media database comparison, the Substack author database, and our best media database ranking.
Keep comparing
- Media database comparisonThe full media database comparison across size, accuracy and reply rates.
- Best databaseOur ranked pick for the best media database, with a reason for each position.
- SubstackThe only database of Substack authors, with 3 million Substacks.
- PodcastsHow podcast databases compare for guest and brand pitching.
- AccuracyWhy media database accuracy decides whether a pitch lands.
- For PR agenciesWhat agencies should look for when client results depend on replies.
Show leadership the replies
Start a PodPitch trial, pitch your next priority story, and bring the reply count to your next review.